Posts in Consumer Insights
Purpose Driven Adventure | Millennials and Volunteerism

Millennials are looking for authenticity in their entertainment and this filters into their vacation choices, lifestyle choices, and hobbies.  With activism on the rise, Millennials are looking towards purpose driven adventures that allow them to participate in a movement that they see as being beneficial to the community while socializing.

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The Rise of the #BossBabe

In the spring of 2014 Sophia Amoruso came in swinging with the release of the book #girlboss and a giant billboard on the road to Coachella. This inspired thousands of girls to embrace their power in the workforce, in their creative endeavours and in their ability to thrive in what has been a historically male-dominated role: being a boss.     

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